SALEM, Mass. — You know her from Youtube, Instagram and if not, you’ve more than likely seen those viral photos of her home decked out in black and orange.
Sam of Halloween Happy is a true Halloween community OG. She started her Youtube account in 2015 and it has since blossomed into the spooky vibe we all know and love. She shares Halloween shopping hauls, looks inside her beautifully decorated home and also shares tons of places to get cute spooky clothes, decor and more.
Like many in the community, Sam has been a huge fan of Halloween ever since she was a kid. As she got older, she started throwing Halloween parties for her friends and spent the entire year obsessing over the big event.
She soon became known as “the Halloween girl” among friends and family and soon launched her iconic social media accounts.
So let’s dive in and learn more about Salem’s spookiest ghoul.
Splash of Spooky: Tell me about your account. How did it start? You’re a Halloween OG!
So, at the time, there wasn’t a Halloween community like there is now. Martha Stewart has always been a huge inspiration for me. She made Halloween more mainstream and made it OK to splurge and OK to go over the top with décor. And I would start trying to find websites and sites [for Halloween décor ideas] and there wasn’t Pinterest — so her magazine was my go to.
So then I realized with my parties, I started getting questions from people like, “Where do you come up with these idea about food and music?” and I was like, “I don’t know. I just do it.” It was so easy for me to think of. At the time, YouTube was still new-ish and no one was really doing Halloween videos or content. I didn’t see anything when I started. So I thought, “How is this not a thing?”
Social media was slowly starting. So I had the idea to start a YouTube page and I was doing a spooky Valentine’s Day and spooky Christmas and I started to share things to find other people like me. That’s when I started my my Instagram. At the time, Instagram was very different, and Halloween is only once a year and I’d be posting in winter things like “Spooky items to keep you going.” But I loved it so much. It was so bizzare.
What do you do when you’re not posting about Halloween? Are you living the 9 to 5 life?
There is no Sam outside of Halloween Happy. That’s what I do. That’s what keeps me going. I do have a social media job that I do for a vet clinic and that pays my bills, but other than that, I’m either clocking in my hours to pay my bills, or I’m doing Halloween stuff.
How have you seen the fandom grow since you started? What was it like when you first joined?
It’s cool to see and say that there’s a Halloween community. But in that community, there’s sub communities. There are decorators, crafters, people like you that do a blog, which is amazing, people who do videos. It’s just hard to explain. Everyone does their own thing and it’s also very welcomed with everyone else. How has it grown? It’s just people feel more confident now and they realize it’s OK to be spooky and that it’s not unusual. People aren’t going to make fun of you. Maybe your uncle that doesn’t get it. But who cares?
At what point did you realize your account had big reach and was doing big things?
Sometimes I still go through the thoughts of “It’s not that big.” I try not to think of it like that because it takes the fun away. I guess when other accounts started popping up, I realized “Oh. It’s catching on.”
Give me the history of “100 Days of Halloween Happy.” I see it’s going on right now on your Insta.
FOR THOSE THAT DON’T KNOW: 100 Days of Halloween Happy is an annual challenge that Sam runs starting on the day when there are only 100 days left until Oct. 31. Each day, there’s a challenge people can do where they share a photo or video depending on the day’s prompt. One of the challenges was “Fave Blanket” so Sam’s followers were invited to share a spooky photo of — you guessed it — their favorite Halloween blanket! It’s a fun challenge that’s meant for everyone to celebrate with each other.
That’s when my YouTube channel was still new. It was the height of all the beauty bloggers and they did beauty challenges. They did things like makeup looks for 10 days in a row. So I was like, “I should make a challenge so people can join me.” People on Instagram said it was cool I celebrate Halloween every day and they said, “I want to do that!” [100 Days of Halloween Happy is] good for the casual person and the hardcore fan.
Tell me about Raven! What’s her story? Does she like to dress up?
Raven humors it all. I’ve had Raven since she was a puppy. I adopted her wile I was a vet tech at the Humane Society. I had another dog that looked just like Raven. I adopted her against my mom’s wishes. And I said, “MOM, I’M DOING IT.” And I said, “I’m gonna take care of the dogs.” So I’ve had her since she was a baby. She’s gonna be 16 in October. I cant belive I’ve had her this long. Shes a lab hound. She likes walks. She likes walking downtown, but we don’t take her as much as used to. She humors me, but she has a look she gives sometimes.
Any advice for people who are new to the spooky community?
Post what you like. Post your own photos and be yourself and be open to the rest of the community. And I know sometimes I get sad because when some people do start, they don’t feel welcome by the community. I feel like I keep to myself if I’m being honest. I’m routing for everyone, but I’m not super, super close or besties with everyone because I like to keep to myself. I like to stay away from drama. But some people feel like they’re not being welcome. But if you look at Instagram, I know when I scroll for two hours, sometimes only see the same three accounts. I’m not ignoring people, I just don’t see the [new] accounts. Don’t take it personal.
Halloween Happy fast facts
- What is on your fall bucket list every single year without fail? Pumpkin patch.
- Favorite Halloween movie: “Halloween.”
- Unpopular Halloween opinion? Halloween gnomes. And I know Miranda does not like those yoga skeletons!
- Pumpkin Spice Lattes: Yay or nay? Yay, ALWAYS!
- What about the Pumpkin Cream Cold Brew? Yay! Every day!
- Favorite horror movie bad guy: Definitely Michael Myers.
- Favorite store to go Halloween hunting? I’m a TJ Maxxinista ghoul. Every week there’s something different.
- Most expensive piece of Halloween décor? It might be the Martha Stewart Jack-o-Lantern clock that I got from Grandin Road. I got it on clearance and it was originally $170.
Any final thoughts or anything you want to say to the spooky community reading this?
I hope everyone enjoys the road to Halloween. Take it all in. If you don’t feel like you’re in the mood, it’s OK! Don’t be too hard on yourself. I know that people feel the pressure and it becomes to much. Have a good Halloween. Be spooky.