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Predictions for the Top 10 Most Popular Halloween 2023 Costumes

September 3, 2023

CHICAGO — Halloween costumes are often influenced by current trends and pop culture moments.

As we gear up for Halloween 2023, it’s time to take a look at what’s going to be the most sought-after and iconic costumes of the season.

DISCLOSURE: This post contains affiliate links below. If you use these links to purchase something, I may earn a commission at no additional cost to you. As a LTK affiliate, Awin affiliate and Amazon Associate, I earn from qualifying purchases.

From classic characters to unexpected twists, this list captures what I believe will be the most popular costumes we see this season. The roundup is based off a few things: Everything I saw at San Diego Comic Con, the trending things I’ve seen on spooky Instagram and based on what HalloweenCostumes.com has deemed as their most trending costumes throughout the month of August.

Each photo collage below takes you to either my Amazon Storefront or my LTK Page where I’ve listed where you can purchase each costume or create your own.

10. Carmy from “The Bear”

A photo collage consisting of a blue apron, a plain white t-shirt and a navy blue shirt that says "The Original Mr. Beef."

The No. 10 pick may show my bias since I’m from Chicago so I hear about the show nonstop. Everyone’s favorite Chicago chef has such a simple costume. You’ll be hearing a lot of people shouting “Yes, Chef!” this Halloween. Grab a group of friends together and you can be the entire Original Mr. Beef crew.

9. Taylor Swift

Photo collage of black cowboy boots, silver skirt with stars and red heart shaped sunglasses and a black crop top.

Taylor Swift’s Eras Tour has left an incredible mark on pop culture, and it’s no surprise that her iconic stage outfits have become highly sought-after costume ideas. Swifties and music enthusiasts alike will have an easy last-minute costume idea if they went to the concert. Don’t put away those heart-shaped sunnies just yet!

8. Ghostface

A photo collage consisting of a classic Ghostface costume which consists of his black cloak and white mask.

The film dropped in June and the slasher costume is easy to recreate as its found at just about any big box retailer. We’ll be seeing a lot of masked killers running around Halloween this year. While you can get the classic costume at places like Party City, there are creators who will make screen-accurate luxury costumes.

7. Ariel from “The Little Mermaid”

Photo collage consisting of two Ariel costumes from "The Little Mermaid," a Flounder plushie and a red haired wig.

Both the new and original Ariel made an appearance at San Diego Comic Con this year, so you bet you’ll see both adults and little ghouls dressed up as this classic Disney princess. You may even see an Ursula here and there.

6. Spider-Man

My friends and I walked by a Spider-Man meet up during our convention visit. There were characters of all different variations of the Spiderverse. Kids and adults alike are sure to dress up as the iconic superhero.

5. Indiana Jones

“Indiana Jones and the Dial of Destiny” dropped in June, meaning the beloved archaeologist has once again captured the hearts of fans. Also, the hat can be used as an Oppenheimer piece if you’re going to partner up with the No. 1 choice for this year’s top costume.

4. Wednesday Addams

A photo collage consisting of various black and white dresses.

Wednesday Addams, the delightfully dark and deadpan character from the Addams Family, is sure to be a standout Halloween costume choice this year. It seemed like ages ago that the show premiered on Netflix, but since it premiered right after last Halloween, this is the year we’ll be seeing a ton of Wednesdays walking around.

3. Princess Peach and Bowser

Whether as a couples costume or people dressing as the individual characters, these two are going to be almost as popular as the No. 2 pick. You’ll be hearing a lot of people singing the “Peaches” song as they go trick-or-treating.

2. Mario and Luigi

Photo collage consisting of Mario and Luigi from Super Mario Bros.

There were way too many Mario brothers and other Nintendo characters at Comic Con to count this year. From kids to adults, to couples to giant groups, these characters will be a big hit on Halloween night. The classic Nintendo characters have always been popular but with the movie that came out in April, there will be a big surge in Mario Bros.

1. Barbie and Ken

It’s no doubt Barbie will be this year’s hot costume, along with her buddy Ken. The marketing campaign for the “Barbie” movie has been nothing short of brilliant, generating excitement and anticipation among fans of all ages.

What makes Barbie so appealing is her incredible versatility, with countless variations of the iconic doll available. From classic 1950s Barbie to modern-day iterations, everyone can find a version that resonates with them.

You can expect to see plenty of these fashionable icons gracing Halloween parties and events this season.

Who are you going as for Halloween this year?

2023 Fall, Halloween, Costumes, Halloween, Halloween Community, Kids and Family

About Melissa

Melissa is a Chicago-based news writer who created Splash of Spooky — a website that shares Halloween and fall-themed news every day of the year. Melissa's favorite things about fall are Pumpkin Spice Lattes, crunchy falls leaves and Thanksgiving dinner. When she's not writing about the latest fall finds, Melissa enjoys reading, watching sitcoms and eating pizza.

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About Me

Hi, I'm Melissa

Welcome to the Splash of Spooky website. Here you will find Halloween and fall themed blog posts every day of the year. It's the one spot on the web where spooky season lasts all year and the pumpkin spice never runs out. If you're a fan of all things October, this is the place for you.

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Melissa | Halloween & Fall Blogger 🎃
All I want for Christmas is for it to be Halloween All I want for Christmas is for it to be Halloween every single day ❤️🎃 #creepmas #spookyseason
This spooky gal had a blast at Jack Frost! 🎄☃ This spooky gal had a blast at Jack Frost! 🎄☃️
The holiday pop-up sprung up in Chicago’s Fulton Market neighborhood this year and it has everything you need for a fun winter night. 
Pickle and I loved the ice skating rink. Plus, their decor was TOP TIER throughout the entire place.
Thanks for having us @jackfrostpopup!
Jack Frost Pop-Up is a Christmas wonderland! 🎄❤️
We had a blast! I may be a big time Halloween girlie but @jackfrostpopup was so much fun.
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Ice skating, holiday shopping, axe throwing, hot cocoa and so much more. ⛸️ 
Did I mention all the photo opps? This is a must stop Chicago spot❤️ 
👜: @backstitchbruja 
🎩: @charlieandlunaco
Santa Baby in Chicago’s Wrigleyville neighborhoo Santa Baby in Chicago’s Wrigleyville neighborhood has got to be the BEST holiday pop-up 😍 They go ALL OUT on the Christmas decorations. 
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#thingstodoinchicago
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Feel free to disagree in the comments, but I will not stand for mac & cheese slander. 🦃
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Which is your favorite? 😍
#grussvonkrampus
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