CHICAGO — Long before Starbucks officially unveiled the highly-anticipated release date of its Pumpkin Spice Latte and fall menu, vigilant bloggers managed to confirm the date before an announcement was made.
But how did they do it?
Let’s take a look at what both food and Halloween bloggers did to finalize the date of the much anticipated fall icon. In this post, I’ll break down my process as a Halloween blogger. I’ll share the resources I leveraged to confirm the fall launch date and explain how I prepped my content and social media posts for Starbucks’ official press release — which came only one day before the fall menu was set to hit stores.
We’ll touch on basic journalistic principles and dive into content creator basics.